K​arin Schifter- Maor

Karin is the CEO of Essence SmartCare, a global leader in IoT remote care solutions for top healthcare and senior care providers. Leveraging her previous role as Global Chief Marketing Officer for Essence Group, Karin applies her vast experience and customer-centric approach to catalyze the company’s rapid growth and expand into new regions and verticals.

Previously Karin was the Global CMO of SodaStream at PepsiCo, where she led the global marketing strategy, product innovation, communication, consumer insights and digital transformation. Prior to SodaStream, Karin led global marketing across various industries such as the cinema industry, as Cineworld’s Global Head of Marketing, the toys industry, as Tiny Love’s VP Global Marketing and led marketing of Tivall at Nestlé.

Passionate about purposeful companies, she channels her drive to help businesses flourish in culturally diverse environments and champions products that truly make a difference in people’s lives, aligning business success with meaningful impact.